A community for the food-loving home chef, with a simple mission of providing them with the tools, content, service and education they need, at a price they can afford.
WHY HASN’T THIS BEEN DONE BEFORE?
Our thoughts exactly. As a brother & sister founding team, we found ourselves on the simple mission of providing the home cook with the tools, content, service and education they need, at a price they can afford. Launching Brigade in 2017 and starting with an assortment made for home cooks cooking for 1 - 4 person households, we’ve kept in mind that not everyone has the cabinet space for a 10-piece cookware set. Because of that, we spent about a year working with some of the best manufacturers in the world making sure we launched with a hyper-focused assortment that would fit in virtually any kitchen, but would allow you to cook how (and what) you’d like. All our cookware is oven safe, induction compatible, gas range safe, dishwasher safe, and even grill safe, really making it incredibly efficient — earning it’s real estate in precious cabinet space!
HOW DO YOU DIFFER?
Throughout our product development period, we tested, and tested, and yes, tested again. We explored material tweaks to design features and ultimately landed on The Hardware, made up of four core products, which we believe are the staple tools for essentially any kitchen. Cutting out the middlemen allowed us to provide you with the same premium products you would find in kitchen specialty stores but at half the price! Beyond our frustrations with the product, we had serious frustrations with the shopping experience. Using our backgrounds, software & marketing strategy and start-ups & ecommerce respectively, we created the experience of “building your own cookware set”. What ever 3 products you deem as your personal set, you automatically get set-incentivized pricing, adding a personal shopping experience, as we feel cooking is incredibly personal, and the tools you use should reflect that.
WHO IS THE BRIGADE COMMUNITY FOR?
If you cook at home, want to cook at home, if you love to eat, embarking on a wellness journey, or just love food, Brigade is for you. Perfect for a novice or master chef, we've heard time and time again from our customers how their prep has completely evolved, is easy and more enjoyable now they have a no-nonsense knife and quality cookware. Overall, we know everyone doesn’t have space for a ton of cookware and knives, we don’t either! Whichever tools you prefer to cook with - Brigade supports. So-long are the days of being conned into a 10-piece set just to get a discount. With our build-your-own-set model, once you hit 3 pieces (yes, any combination of 3), you get a 10% break on the price.
WHAT ELSE SHOULD I KNOW?
We started this as a passion project. Growing up in a family with 5 kids, the chaos of our day seemed to halt when dinner time came around. Because of these memories, both of us are avid and passionate home cooks. Using our backgrounds, software & marketing strategy and start-ups & ecommerce respectively, we found there was a clear gap in the market for a cooking community, at the intersection of quality and value. We have watched our friends get the kitchen of their dreams through their wedding registry and became tired of waiting for a monumental life event like that to finally feel “appropriately domestic”. Because yes, we read cookbooks for fun, and our idea of a great night out is making 6 hour braised short ribs and inviting good friends over to share it. We couldn’t be more proud with the community, also known as The Brigade, we have built.
Want to know more? Email us anytime at email@example.com